Sign in to follow this  
Followers 0

How Did The Instagram Baddie Phenomenon Begin?

1 post in this topic


Hi everyone,

I'm a journalist (my alias on here is Wen), and I'm working on a culture piece on the creation of the Instagram baddie phenomenon. As a frequent user on Instagram, I've noticed so many accounts of teenage girls to their 20s (specifically Asian women, since I am Asian and they show up in my explore frequently) gaining thousands of likes and hundreds of comments, which are frequently from other accounts that strive to be Instagram "famous" through solely selfies. I wanted to start this thread if any expert, or person who's been on this website a lot, can give me specific examples or timeframes of when this began, who are the most "iconic" Asian Instagram baddies and the community they've built around commenting, liking and following each other to grow "famous." 

To name a few accounts that I've followed growing out of this phenomenon: Justine Mae Biticon (who's gone on to be extremely successful in ANTM), babiambi (I started keeping track of her when she was around 12k), jessyluxe, camilakilla (although her growth is stunted now), lilymaymac

Any thoughts or opinions would be great! If we can connect over e-mail, that'll also be helpful for my research on this piece


Share this post

Link to post

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  
Followers 0