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Safiya Nygaard

52 posts in this topic

Posted (edited)

I think saf is so wholesome and truly a shining light compared to the other youtubers who live in LA lol (along with jenna marbles but they’re really the only ones i checkout). Her content has been repetitive for a while now unfortunately. I have hope that her professionalism and the fact that she’s educated will bring out some interesting ideas.

The only “drama” I’ve seen her be attached to has been buzzfeed related. Her fans in the past have noticed particularly that the bf channels “as is” and “ladylike” tend to create similar videos to saf, even coincidently dropping around the same time. Other than that, her fans have claimed that some of the women at bf have thrown shade over at saf. I think this video wraps it up in a convincing way

 

Edited by Dream Girl
spelling!
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I'm not a fan of most of her content (personal taste) but I think her videos are always top quality, if repetitive, and you can tell she does the research in her fashion videos. I just wonder where the fuck she gets the money to buy every lipstick in Sephora for a video?? Is it her own money or does YouTube sponsor these videos?

 

she makes about $25,000 per video from ad revenue, so it's easy for her to afford it

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I find that compared to other youtubers who produce similar content, Safiya definitely comes across more friendly and down to earth, and despite the professional nature of her videos doesn't seem stiffly rehearsed. I also like that she's open about clickbait type content and that when she jumps on a trend bandwagon, often tries to put a spin on it to prevent it from being so tedious. If I were to offer critique I'd say some of the shopping videos (on wish etc) were unimaginative and the goofy faces in makeup videos can be tiring.

ngl I cried watching the engagement video I'm a huge sucker for couples being cute lol

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She takes her job seriously and you see it in her videos, so like the others have said, even if her content can get repetitive, she's fun to watch. 

 

I agree. When I first browsed through her videos and just read the titles, I felt a bit bored out, but then I watched a few of them... and I really like her. There is something about her and her personality and how she carries her video content, which is just entertaining and fun. I like that she doesn't mind doing something that will make her look ugly or weird - at the same time while she does it, she doesn't come off as cringey.

I honestly think that she is one of the realest youtubers out there. She is professional and comes off as genuinely nice.

Her content could need a bit improvement in terms of... getting something new out there. Maybe her engagement and wedding will give her new ideas. I'm pretty positive she could turn her channel around since she seems to be smart and motivated.

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I genuinely like Saf, I'd be really sad if she started being snowflakey!

I agree with everyone else, she's professional and puts a lot of effort into her videos, and also she is actually a nice person.

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can only agree with everyone else in this thread, i absolutely love and adora saf. she's really great, and even though some of her video ideas can be repetitive, i think that's just her "brand" at this point. i'm not a fan of those make up videos and melting everything together and what not, yet i keep watching them because i love her personality / the personality she displays in her videos.

i hope she stays that way and doesn't turn flakey. i'm also really happy for her engagement, since i like what we see of her and tyler. you can definitely see the chemistry those two have. other youtubers' s/os always strike me as bored and being dragged along for the ride, but that doesn't seem the case with tyler. also, i love all the crusty content they upload on ig.

(this is like the most positive comment i ever wrote on here, i gotta go and rag on kenna now or something..)

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I really like Saf, and I find myself binging on her old videos on days where I cbf with anything, even Netflix. Since she's just newly engaged (I had a little tear in my eye for her because Tyler was so gosh darn sweet!!!) and I liked her dress like the 60's / 70's etc, I'd love a delve into wedding attire of those decades. Even though she said she isn't going to just be a wedding channel, why not for a few videos?

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When it comes to her history of fashion or make-up videos and those decade fashion vids, she seems to put a lot of research effort into what she does, and I think it's great that she reaches out to get help from professionals to help complete the look styles, and accuracy etc...

But I do think she struggles to accept the star/leading role she made for herself, she just ends up looking uncomfortable. It's like she struggles to fully commit. In every video she does the same whacky walk in a suspiciously quiet area with a starbucks in her hand. Then cut to a brick wall montage with closeups of her arching her brow and giving a 'deer-in-the headlights' look and pointing her chin and cheek at various angles.

It's the same every damn time. Oh and if they go to Disneyland one more time... yeesh.

What also gets me is that with the end result she rarely gets the opinion of others on her looks, nor do you see any reactions from anyone around them. 

I do think she is very 'safe' with what she does, so as to be as family friendly as possible to get maximum views.

She is relatable in the fact that she appears to be just a normal average person who is approachable,  but it's at odds when she does those clickbait videos of styling ridiculous fashion items that warrant a more over-the-top personality. I definitely struggle to pin her down, but still ultimately end up watching her vids.

 

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When it comes to her history of fashion or make-up videos and those decade fashion vids, she seems to put a lot of research effort into what she does, and I think it's great that she reaches out to get help from professionals to help complete the look styles, and accuracy etc...

But I do think she struggles to accept the star/leading role she made for herself, she just ends up looking uncomfortable. It's like she struggles to fully commit. In every video she does the same whacky walk in a suspiciously quiet area with a starbucks in her hand. Then cut to a brick wall montage with closeups of her arching her brow and giving a 'deer-in-the headlights' look and pointing her chin and cheek at various angles.

It's the same every damn time. Oh and if they go to Disneyland one more time... yeesh.

What also gets me is that with the end result she rarely gets the opinion of others on her looks, nor do you see any reactions from anyone around them. 

I do think she is very 'safe' with what she does, so as to be as family friendly as possible to get maximum views.

She is relatable in the fact that she appears to be just a normal average person who is approachable,  but it's at odds when she does those clickbait videos of styling ridiculous fashion items that warrant a more over-the-top personality. I definitely struggle to pin her down, but still ultimately end up watching her vids.

 

 

ok but what about the disgusting amount of fast fashion she promotes? Wish, Romwe, Shein, Fashion Nova.... You're out here complaining about her standing in front of a wall too many times but glossing over the fact that she makes a fortune off slave labour? 

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But I do think she struggles to accept the star/leading role she made for herself, she just ends up looking uncomfortable. It's like she struggles to fully commit. In every video she does the same whacky walk in a suspiciously quiet area with a starbucks in her hand. Then cut to a brick wall montage with closeups of her arching her brow and giving a 'deer-in-the headlights' look and pointing her chin and cheek at various angles.

 

i actually think it's good that she does it that way? like i really hate watching youtubers being a nuisance to everyone around them and you can clearly see how annoyed people are by that random person filming in the middle of a crowd.

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Posted (edited)

Yeah I like her personality too. It's ok if her videos are repetitive, that's something she can fix. Personality? Not that easy.

Also a sidenote but it's awesome that she's half Danish and half-Indian. I've never met someone like that.

Edited by Cynth
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She’s not drama filled but she’s not unique either. She still has that ladylike feel of a soccer mom wanting to stay on trend. Or the basic girl meme with life. 

Her videos consist of, “ If you are an adult woman and lived have you done anything of this nature?” Not hating but it’s boring for me because everyone has done everything mentioned in her videos at one point. 

That being said, I think her positive attitude is charming and her ability to not really have a lot negative thoughts about companies like bf is amazing. She has gotten me to giggle a few times so she shouldn’t change her humor.

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ok but what about the disgusting amount of fast fashion she promotes? Wish, Romwe, Shein, Fashion Nova.... You're out here complaining about her standing in front of a wall too many times but glossing over the fact that she makes a fortune off slave labour? 

 

Not sure why you got downvoted so much, because you're absolutely right. At this point she's poured thousands of her own dollars into these companies, and that's on top of promoting them to her millions of subscribers. Sure, she's honest about the fact that some of the clothes are shitty, but I can guarantee she's produced a lot of revenue for all these websites by promoting them to so many people -- I mean, there's a reason why they keep sponsoring her. I don't think it's wrong to be frugal and try to find good deals, but the truth is that most of her subscribers are pretty young and have no idea how or where these clothes are made. I don't think Saf is evil or money-hungry or doing any of this with malicious intent, but at this point there's no way she's still ignorant about sweatshop labor. At the very least, she should put a disclaimer on her videos or in her description explaining that the clothes are dirt cheap because they're made by impoverished Chinese and Bangladeshi women who get paid $3 for a 12 hour work day. But then she probably wouldn't get sponsored anymore, would she? 9_9

Anyways, here's a video explaining this more in depth/more eloquently than I ever could:

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Not sure why you got downvoted so much, because you're absolutely right. At this point she's poured thousands of her own dollars into these companies, and that's on top of promoting them to her millions of subscribers. Sure, she's honest about the fact that some of the clothes are shitty, but I can guarantee she's produced a lot of revenue for all these websites by promoting them to so many people -- I mean, there's a reason why they keep sponsoring her. I don't think it's wrong to be frugal and try to find good deals, but the truth is that most of her subscribers are pretty young and have no idea how or where these clothes are made. I don't think Saf is evil or money-hungry or doing any of this with malicious intent, but at this point there's no way she's still ignorant about sweatshop labor. At the very least, she should put a disclaimer on her videos or in her description explaining that the clothes are dirt cheap because they're made by impoverished Chinese and Bangladeshi women who get paid $3 for a 12 hour work day. But then she probably wouldn't get sponsored anymore, would she? 9_9

Read the comment two above yours homegirl, unless you're making everything yourself from scratch or living on a commune, none of the products you consume are truly ethical. Continually shilling this is a moot point.

Not to mention she's hardly "promoting" these companies as she often shows that their cheap items are too good to be true. And no, she is not accepting sponsorships from them? She's pretty well outlined that she picks and chooses sponsors and is capable of purchasing products/services independent of any partnership.

hello.thumb.jpg.34974baf60f1a97c7fd1d932

derailing but lmao @ thinking underpaid labor only exists in Asian or otherwise developing nations....hunny..........
the US for example delegates fully unpaid labor to its prisoners and prevents disabled employees from obtaining even a minimum wage. but please tell me more about these hot orientalist takes!

 

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