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Sia Cooper aka DiaryOfAFitMommy(Official)


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Sia Cooper aka DiaryOfAFitMommy(Official)

Social Media  ||  Instagram  |  Twitter  |  Facebook  |  Blog  |  YouTube

 

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Sia Cooper, better known as @diaryofafitmommyofficial on Instagram, is a fitness online personality with over 1M followers on Instagram. She is known for two things: her unusual workouts set at Target and her consistent "engagement" in A-list celebrities' Instagram accounts including Ariana Grande, the Kardashians, and many more verified celebrities and people connected to them.

 

Clout Chasing

Chances are, you've seen @diaryofafitmommyofficial on your faves' Instagram comments. Either she comments on their post, or replies to a top comment from someone prominent or close to the celebrity. As long as you've got a verified account, millions of followers, and connections to famous people, she'll appear under your post. She talks as if she's mutuals with these celebrities, when in fact no one that prominent follows her at all.

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More screenshots from different Twitter users:

Tweet 1Tweet 2 | Tweet 3

Many different users have called her out for follower seeking, spamming up the comments and taking advantage of the Instagram comment algorithm because of her verified check and her 1M followers. (Though ironically, her Facebook and Twitter following isn't as strong as Instagram.) She's even shared articles about her that comment on her clout-grabbing techniques and barely anything about her real content.

She added on her website homepage that major outlets mention her. However, they most likely mention her commenting tactics more than her content (except the Target video). See Refinery29Daily Mail, these articles from People, and Vogue which focused more on her Instagram commenting. Although TIME did call her one of the most influential people online, it wasn't because of her content. It was because she commented very much often on the pages of A-list celebrities' Instagram posts.

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Some prominent media personalities called her out, such as POPSUGAR writer/producer Kirbie Johnson and model Chrissy Teigen. The latter deleted her original tweet about it because she was afraid it'll look like bullying.

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Her Content

While she seemed like your average fitness blogger on the Internet, Sia posted a video of her working out while shopping with her children at Target. It drew a lot of flack, but in response to the "haters", she decides to workout in almost every grocery store known to American citizens.

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Her Frequent Defense Against Haters

Her consistent commenting system on celebrities' social media and questionable fitness routines has earned her critics. She'd often address how she "stays strong" against the "hate" thrown at her by constantly posting about them. In fact, she even tries to own the "bad mom" image in one of her set up photos (but obviously fails in doing so.) And for someone who feels so unfazed by haters, she sure talks a lot about them.

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IMO I think that at first, she was well intentioned and wanted to grow a steady stream of followers, like any content creator. But the more she commented on these celebrities' pages, her Instagram engagement comes off as spammy and fake. And it's cringe when she replies to some comments as if they talked to her, when in fact they weren't. To quote another comment on the internet, what she was doing screamed pretty selfish and is clearly a ploy to get her more followers. The fact that she already has advantage with her verified check and 1M followers means she has upper hand. Fans of certain celebrities were getting tired of her schtick, and often call her out for it. I just hope she uses her already huge following to create content, and keep the "positive commenting" to a minimum.

Edited by TeeAviwecht
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Ya ive heard about this lady,but didnt she deleted all of her photos on instagram?

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Edited by Liu Jing
Added a screenshot and realize that she is still posting...
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Ya ive heard about this lady,but didnt she deleted all of her photos on instagram?

 

Wait, when did this happen? She still has her Instagram up and running.

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Wait, when did this happen? She still has her Instagram up and running.

 

Around a week ago i think

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Around a week ago i think

 

Interesting. Her Instagram is active right now, and she's still the same, commenting on celebrities. Maybe a lot of people reported her for spam already?

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Interesting. Her Instagram is active right now, and she's still the same, commenting on celebrities. Maybe a lot of people reported her for spam already?

 

Perhaps so,her content is soooo generic urgh...and also,i think she bought her followers too,look at the statistic on March

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Perhaps so,her content is soooo generic urgh...and also,i think she bought her followers too,look at the statistic on March

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Ugh, I had no doubt that she somehow bought followers, not sure how many she did though. For someone with 1.1M followers, she has like 1% engagement when most influencers with a similarly huge following would have 3%. And the likes don’t match that much either.

(I found out about her engagement rate in one of those Instagram engagement calculators, btw)

Edited by TeeAviwecht
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