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She gets so much social media engagements because of bts. She’s “bts’ girl” so of course their fans are gonna hype her on social media. When she first collaborated with bts she had 5 million Instagram followers (I checked) and now she has 16.7 million. There’s no way she would’ve gained that many followers in this amount of time if it weren’t for bts. Bts fans are interested in her now because she’s an ‘insider’ so they’re going to give her a lot of attention online, only thing is her music isn’t that great so they’re not supporting her music career.